Despite the benefits, it comes with a massive risk.Īs a company tries to blitzscale, it undergoes a series of phases.Blitzscaling thrives on positive feedback loops, in that the company that scales first reaps the benefits.It’s both an offensive and defensive strategy.Blitzscaling is prioritising speed over efficiency in the face of uncertainty.

High tech companies can achieve unparalleled growth and scale using state of the art technology to create new waves of innovation.īlitzscaling is not just about growth. There is a strong focus on the fact that software is eating the world. “Blitzscaling is what we call both the general framework and the specific techniques that allow companies to achieve massive scale at incredible speed.” Reid Hoffman This book walks you through a road called blitzscaling, and tries to be your tour guide. There are many costs to the blitzscaling strategy, but obviously there are certain benefits. This is not something that I personally like or prefer. I still think that it’s simply a way to burn more money than your competitors and take risks that might end up leaving a scar, all for the sake of winner takes all opportunity. I have been listening to Reid’s Masters of Scale podcast for quite some time now and found the mentions of the concept of “blitzscaling” rather interesting.

My 6th book of the year was Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies by Reid Hoffman.

Blitzscaling reid hoffman