It was expanded in 2017 to include artists and advertisers so they could also view data on streamers who engage in their content.

Initially, the streaming service started the promotion in 2015 as “Year In Music,” but was changed to “Spotify Wrapped” in 2016. This year, users can click through a slideshow, similar to an Instagram story, to view visuals within the Spotify app. Spotify “wraps up” each user’s year on the app, allowing listeners to view their listening trends from the previous months with categories like Most Played Song, Top 5 Artists, and Top Podcast. But non-users will get a taste of Wrapped with a web version, where Spotify will share its broader global listening trends, including the most-streamed artist, top three podcasts and other popular music insights.A post shared by Spotify world’s leading music streaming service, Spotify, has finally released its annual report highlighting the streaming activity of its users.Īppropriately named “Spotify Wrapped,” the campaign presents users’ trends through contemporary graphics and trendy lingo used throughout the year. The feature will launch in the Spotify mobile app for iOS and Android in global markets to give users their year-end insights. And it will include new features, like in-app quizzes, a “Story of Your 2020” dedicated to users’ top song of the year, new Wrapped badges, personalized playlists, customization options for social sharing and other additions. To reflect Spotify’s continuing investment in podcasts, Wrapped will also this year include a deeper look into users’ podcast listening habits. For starters, Wrapped will be exclusively available on mobile for Spotify users, while a web experience will offer a version of Wrapped for non-Spotify users for the first time.

This year, however, Spotify is making a few changes. Spotify is today launching its 2020 Wrapped personalized experience - the company’s popular year-end review of users’ favorite artists, songs, genres and podcasts.

When does spotify wrapped come out.